Staccato is a form of musical articulation, signifying an unconnected note, which is separated or detached from its neighbours by a silence. It has been described by theorists and notated since the 18th century. Staccato is the Italian word meaning "detached". - Wikipedia
It's only a logotype there and put a dot upon the logotype that shown it is called staccato because a dot indicating staccato with a dotted note.
Pardon for a poor logo, criticisms and suggestions are extremely open here. Thank you
Typeface used: Avant Garde BT - Book Oblique